Agency: Cummins&Partners (Creative Director)
Working with Plan International, we sought to change the idea that women feeling unsafe on the streets was something that could be changed through their own behaviour, and instead put the onus on men.
Many men had no idea how frightened women were to walk home alone. Working with Spotify in an Australian first, we created a track that put men squarely in their shoes.
Headphones on for this one…
Agency: Cummins & Partners (Creative Director)
This ran on the day Australians received their ballots to legalise same sex marriage. We chose a spot in The Bachelor finale - a show based around a right that most of us take for granted - the right to marry whomever we choose.
We produced it in 12 days with (literally) zero budget - to read a little more about the process, check out this interview.
Agency: Leo Burnett. Director: Adrian Bosich, AIRBAG.
Our aim was to take Bonds from an iconic Australian brand to an iconic Australian fashion brand. We knew it could only be shot in the hottest place on earth - Coober Pedy, and despite some hurdles, we stayed true to our vision, taking a propeller plane to hang with the locals and create something truly cool (well…hot actually).
Agency: Leo Burnett (Creative Director)
#thewholepicture asked working mothers to change their Linkedin headshot to a photo of themselves and their children to celebrate International Women’s Day.
Many women have felt the need to hide or minimise having a family in their jobs, but by doing the opposite of “keeping mum” we created a show of support and solidarity for each other but even more importantly, we made ourselves visible to the next generation of women below us, who aspire to both a career and a family.
Women from industries including banking, law, energy, software development, PR, marketing, automotive, media and advertising not only shared the initiative, but their personal stories.
Working on Melbourne’s one and only casino was always going to be an interesting challenge - how best to encapsulate the ‘everything for everyone’ offer they’re famous for?
Our answer was to relaunch with the idea that everything at Crown is a little bit larger than life - a little bit wilder, a little bit bolder and definitely, a little bit bigger.
Agency: Cummins&Partners (Creative Director/Writer)
Director: Andreas Smetana
Agency: Cummins&Partners
To demonstrate just how clean Honda's hydrogen fuel technology is, instead of another 'green' sermon, we put it into the hands (and mouths) of the audience, launching H2O - the first water brand created by a car company… and a car.
To lure corporate sponsors to support The Arts Centre Melbourne's Spiegeltent season, we subverted the classic ‘corporate hamper’ with a strange and wonderful collection of items, designed to look like they’d been sourced from the world’s most exotic emporiums.
The King of the Internet, The Hoff, was the natural choice to front a campaign for the UK’s newest broadband provider, Pipex. These spots, featuring an elaborately decorated ‘Hoff Central’, rollerskating minions and even a ‘Mini-Hoff’ were the result.
Agency: Karmarama. Director: Jim Hosking, Partizan.
Agency: Karmarama. Director: Jim Hosking, Partizan.
How do you convince 40-something women to embrace comfy undies? We decided to remind them of their mis-spent underwear youth. After all, we all have an Uncomfy Tale...
Agency: Leo Burnett. Director: Alex Roberts, Finch.
Agency: Leo Burnett. Director: Alex Roberts, Finch.
This spot highlights those who like to get a little too close for comfort, for the launch of the all-new Honda City – the car that lets you reclaim your personal space.
Agency: Leo Burnett. Director: Noah Marshall, The Sweetshop.
‘The thrill of the taste’ aims to capture the visceral excitement of tasting something for the first time. This campaign featured outdoor, digital and films by Jeff Darling.
Agency: Leo Burnett. Director: Jeff Darling, Moth.
Agency: Leo Burnett. Director: Jeff Darling, Moth